“They give us opportunity; we give them innovation.”

Interview with Anne Lamp from traceless materials, this year’s Green Alley Award winner

With the Green Alley Award, Landbell Group always has its finger on the pulse when it comes to circular economy solutions. Companies as well as consumers can benefit from these solutions, as the example of traceless materials, winner of the 2021 Award, shows.

In our interview, Anne Lamp, CEO and co-founder of traceless materials, talks about the impact of winning the Green Alley Award and her company’s plans for the year ahead.

Anne, you won the Green Alley Award in 2021! How did you feel when you were announced as the winner? Was it a tough competition?

I felt very, very honored of course. The whole traceless team has worked very hard over the last year and winning a prize like this shows us that we are on the right path! It is a huge motivation for us to keep doing what we are doing.

The competition was tough indeed – there are so many start-ups with great, innovative ideas. I think we can all take them as an example. It only motivates me more to know that we are in this together and all trying our best to do our part.

With the Award you received prize money of 25,000 Euros. What are you going to do with the money? How will you invest it?

We will use the prize money to make the traceless brand more known and to further inform and educate people about the holistically sustainable alternative material solutions to plastic. We think it is important to tell the world about our and other solutions out there. It will give people hope and it will make them excited to join us on the journey to become part of the solution, and not the pollution!

What are your plans for the rest of the year? Where do you see your startup in one year from now?

We are currently working on getting our first production plant ready, scaling up our production to produce enough material for the first market pilots by the beginning of next year.

This means our focus right now is the optimization of our products and the commissioning of our pilot plant. We are busy making sure everything is in order for this big day! So, in one year, I hope to have our pilot plant up and running like clockwork, so we can make the biggest possible impact!

You have just partnered up with OTTO, one of the biggest e-commerce companies, to develop sustainable e-commerce packaging – a great success! In your opinion, what are the benefits of a cooperation between startups and such big players – for both sides?

We are beyond grateful that a company like OTTO has shown interest and support in us from the very beginning. Where they give us security and opportunity, we give them innovation. This perfectly shows that, together, you can achieve more than alone!