Green Alley Award
A Decade of Circular Economy Impact
For over 10 years, the Green Alley Award has played a pivotal role in fostering innovation and championing sustainability as Europe’s first startup prize dedicated to the circular economy. From 2014 to 2024, it brought together entrepreneurs, visionaries, and changemakers passionate about reshaping our relationship with resources and waste.
Over the course of a decade, the award received more than 1,900 applications from 30+ countries, spotlighting some of the most innovative circular designs, sustainable packaging, recycling technologies, and digital solutions. Finalists and winners, such as but not limited to Traceless Materials (2021), Voltfang (2022), S.Lab (2023) and PulpaTronics (2024), have since gone to scale their solutions and drive real impact across Europe and beyond.
In 2024, we celebrated the tenth and final edition of the Green Alley Award with an exhibition, startup finalist pitch and community gathering in Berlin. The event reflected not only the awards’ impact but also the shared vision of a circular future that continues to inspire us.
While the Green Alley Award has come to a close, the Legacy remains. The values it stood for (innovation, sustainability, and collaboration) are still at the heart of what we do at Landbell Group. We remain committed to supporting circular economy pioneers through other initiatives and continue engagement across the innovation ecosystem.
To every startup that applied, every finalist that pitched, every partner that showed up, and every idea that pushed boundaries – THANK YOU!
Green Alley Award at a glance
Benefit from circular
economy startups
Early insights
Be the first to discover new trends and alternatives with the potential to make your business more sustainable.
Fast innovation
Collaborate with creative entrepreneurs and international circular economy startups to help foster innovations in your industry.
Market position
Benefit from a vast range of sustainable startup solutions for transforming your business strategy and growing your market position.
More agility
Transform how you work and differentiate from competitors by adopting circular economy innovations early.
Hall of fame: Introducing the
Green Alley Award winners
PulpaTronics
Product and technology: Sustainable chipless, metal-free, paper RFID tags.
Benefits: Opportunity to stop 40 billion RFID tags ending up in landfill as e-waste every year.
S.Lab
Product and technology: Sustainable packaging that consists of only two plant based components.
Benefits: Natural replacement of polystyrene.
Voltfang
Product and technology: Sustainable electricity storage system made from reused electric car batteries.
Benefits: Resources and environmentally friendly, fast and easy to integrate, scalable and adaptable, providing clean energy to companies at lower costs.
Traceless materials
Product and technology: Biobased home-compostable alternative to single-use plastic made of agricultural industry residues.
Benefits: Zero plastics, storage-stable, neither chemically modified nor synthetically polymerized, composting takes only 2-9 weeks, competitively priced with virgin plastics.
Gelatex technologies
Product and technology: Nanofiber production technology from high-quality raw materials.
Benefits: Toxic-free, cost-efficient, easily scalable, customizable.
Aeropowder
Product: Environmentally friendly insulation material made of waste feathers from the poultry industry.
Benefits: Conserving resources by recycling waste material; fully biodegradable; keeps products cool for up to 10 hours.
Sulapac
Product: High-quality containers made of wood and natural adhesives as an alternative to plastic packaging.
Benefits: Plastic-like properties; water, oil and air resistant; fully biodegradable; compatible with existing production processes; individual design.
Adaptavate
Product: Low carbon building products from biomaterials for sustainable buildings.
Advantages: Fully biodegradable, non-toxic, breathable and anti-mildew, fire resistant, soundproofing.
RePack
Product: Sustainable shipping bag for online trading with customer bonus system.
Benefits: Reusable at least 20 times; made from recycled material; 3 different sizes; increased revenue for participating brands through reward system.
Want to be part of it?
If you are interested in becoming a partner, sponsor, or
expert, please contact us! cooperate-gaa@landbellgroup.com
Go deeper
Want to apply as a startup? Head over
to the Green Alley Award website for
all the information you need.
