The Green Alley Award is back!

Applications for the 7th Green Alley Award open on 8 September.

After the unfortunate postponement of the 2020 award, the team is now happy to announce the re-start of the application phase. Starting from 8 September to 17 November, European startups can now apply for the 7^th Green Alley Award.

Who are we looking for?

All circular economy startups based in Europe are welcome to apply. Their product, service or technology should contribute to building a circular economy, by using digital circular economy solutions, recycling solutions or ideas for waste prevention.

Landbell Group is looking for startups with a developed product, service or technology that are preparing to enter the market or starting to grow their customer base in Europe. The business should not be older than five years.

What must the application contain?

Applying for the Green Alley Award is a two-step process: first, startups must fill out an application form with various questions concerning their business model. Second, applicants must upload a customized pitch deck presenting their business idea. To increase their chances, startups should follow the application guidelines.

• The business idea must contribute to the circular economy and present an innovative and convincing solution
• The startup must have a clear and valid revenue model
• The team should have the expertise or be aware of where they can get the knowledge needed to grow their business
• The business must stand out from competitors

How will the winner be chosen?

After the end of the application phase, several pre-selected startups will be displayed on the Green Alley Award website for a public vote. The winner of the public vote will be amongst the six finalists. The remaining five will be selected by an expert selection committee.

On 22 April 2021, the six finalists will present their idea live on stage in Berlin. The international jury will choose the winner based on two different aspects: the business idea and the live pitch. In addition to the criteria mentioned above, the jury will consider the overall presentation: was it convincing? Does the team convey an entrepreneurial spirit? Were they confident while presenting and could they explain their idea well?

If you know any startups that would benefit from taking part in the Green Alley Award, please encourage them to apply here.