Flustix consumer trustmark

Green Alley Award finalist invents a consumer trustmark

One of the biggest challenges humanity is facing today is the drain on natural resources by conventional consumer industries and the immense amount of waste caused by disposable items. To help realize ideas that make the most efficient use of resources and reduce waste drastically, Landbell Group CEO, Jan Patrick Schulz came up with the idea for an award that promotes Circular Economy innovations. In 2014, the Green Alley Award, Europe’s first startup prize for the circular economy, was born. Since then, over 1,000 startups from more than 50 countries have applied with their business idea in the field of recycling, digital solutions or waste prevention. In 2019, Flustix from Germany was one of them. The Berlin-based startup has invented a consumer trust mark to increase transparency and raise awareness amongst consumers. Their idea convinced the Green Alley Award selection team and Flustix made it to the finals, where Green Alley Award’s partner Seedmatch, Germany’s leading crowdfunding platform, presented them with their own Seedmatch Crowd Award.

On a mission for less plastic

Plastic pollution has reached new dimensions. Today, plastic residue and tiny plastic particles can be found in food, water and soil. The consequences for the environment and human health are fatal. In 2017, when Malte Biss, journalist and founder of Flustix, came home from his weekly grocery shopping for his family of five, he was shocked by the huge amounts of plastic packaging that came with the products. This was the starting point for Flustix. The name ‘Flustix’ is a new word, created from the claim ‘free of plastics’. The startup’s mission is to cut the use of plastic and rethink synthetic materials in general.  ‘Environmental protection is everybody’s business,’ states Malte Biss. ‘With FLUSTIX every consumer has the chance to make a difference. Companies react to this increasing demand for plastic-reduced packaging and use less plastic already in the production process. FLUSTIX offers guidance to consumers and gives businesses the chance to adapt their products to consumers’ wishes. A win-win-win situation for consumers, the economy and the environment. Our goal is to reduce the use of plastic and change people’s perceptions. Plastic is a valuable material. It is irreplaceable in medicine, transport or research, but let’s not use it to turn every article into a disposable product.’

How it works

Different coloured trust marks indicate whether products and/or packaging are free of plastics and microplastics or are made of recyclates. Producers that want their products to be certified have to pass a thorough examination by an independent certification body. Malte Biss is convinced that it is up to consumers to reduce the huge amounts of plastics we use today. ‘Only consumers can really make a difference. Consumers need reliable guidance, which is independently and transparently proven and awarded. Only Flustix with its established testing and licensing partners – RAL, DIN CERTCO, TUV and the Wessling Group – reliably offers this in the area of plastics.’

Flustix also works together with environmental organisations and actively supports regulations within plastic production. In 2019, the startup was listed as a best practice example on the European Circular Economy Stakeholder Platform by the European Union. 25 licenses have already been issued, amongst them for big brands such as Kneipp.

What else

Startups help pave the road to a circular economy

In March 2020, the European Union adopted its new Circular Economy Action Plan. The plan presents new initiatives to modernize and transform the economy, […]

Read more

Focus on… Moldova

The concept of extended producer responsibility (EPR) was introduced in Moldova in 2016 by Law No. 209 on Waste, which brought the provisions of […]

Read more

Landbell Group at Packaging Waste and Sustainability Forum

The 26th Packaging Waste and Sustainability Forum, one of the largest and most important events on packaging waste in Europe, took place from 23 […]

Read more

Landbell Group to improve packaging recycling in China and Southeast Asia

The Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ), the German international development agency, has awarded a contract to Landbell Group and BlackForest Solutions GmbH to […]

Read more

Landbell Group and DIN CERTCO develop packaging recyclability certificate

Sustainability has become an important decision-making factor in the packaging industry. Driven by increasing consumer demand for sustainable packaging, retailers and manufacturers need to […]

Read more

Update from the Green Alley Award team

Welcome on board, Martin Wright Every year, only six circular economy startups make it through the tough selection process of the Green Alley Award. […]

Read more

Italy publishes new decrees for the circular economy

To implement the Directives that are part of the Circular Economy Package, which the European Union adopted in July 2018, Italy has published the […]

Read more

Landbell Group introduces CGlobal Flat

As part of its commitment to make it simple and quick for customers to comply with their extended producer responsibility obligations, Landbell Group has […]

Read more

Landbell Group is a sponsor of the eBay Open 2020

On 6 and 7 October 2020, the first completely digital “eBay Open” will take place: 20 hours of live broadcasting from the eBay headquarters, […]

Read more

Fact check on the new EU plastic fee

At their summit meeting in July, the heads of the European Union’s member states agreed on a new EU budget for the coming years. […]

Read more