ERP Ireland calls on Gen Z to change its ways

3 November 2023

Landbell Group company, ERP Ireland marked International E-Waste Day on 14 October by calling on Ireland’s Gen Z to drive behavioural change when it comes to the proper disposal of vapes and e-cigarettes.

ERP Ireland conducted national research which revealed that one in 10 Irish people claimed to vape, putting the number of active vapers in Ireland at around 500,000 people.

The research also showed that two-thirds of all vapers are improperly disposing of vapes, which presents a health and safety risk and a missed opportunity to protect the environment.

According to the research, vaping is most prevalent amongst 18- to 22-year-olds (Gen Z), with one in six claiming to vape.

This age cohort also illustrated the lowest level of awareness on how to properly dispose of vape products with 29% incorrectly believing vapes can be disposed of in general refuse bins, despite 71% being aware that vape products contain batteries.

Millennials (people aged 23-37) are the second largest cohort of vapers according to the survey with one in eight claiming to vape. However, this group has the highest level of awareness (25%) that vapes and e-cigarettes can be brought to your local recycling centre.

Martin Tobin, CEO of ERP Ireland, said:

“Vape waste continues to be a significant issue despite the huge amount of public discourse. Our research shows that all vape users – but, in particular, young adults – need to be more proactive in properly disposing of their used vapes.”

“ERP Ireland offers free recycling of these devices through our battery collection network. ERP battery recycling boxes are located at your local supermarket or recycling centre. Vape and e-cigarette vendors in Ireland must also accept these products for recycling on a one-for-one, like for like basis.”

For more information on the research and the campaign to stop vape pollution, please visit the ERP Ireland website.