ERP launches global awareness-raising campaign

7 November 2023

Landbell Group company, European Recycling Platform (ERP) has launched the “I’m not trash” campaign, a multi-channel initiative that will take place until November in 12 countries where ERP operates: Austria, Denmark, Finland, Germany, Ireland, Italy, Netherlands, Norway, Poland, Portugal, Spain, and the UK.

This campaign highlights that electronics, batteries, packaging, and textile waste are valuable and must be recycled to:

  • Recover secondary raw materials for new products
  • Treat hazardous substances, and
  • Stop waste polluting the environment

“This campaign is a call to action for people to learn more about the waste they produce and to realise that, in the end, it can and should have a second life,” explained Grant Kinsman, Landbell Group’s Chief Operating Officer for Europe & North America.

“This is only possible with the active collaboration of everyone choosing the proper collection solutions. These are free of charge for the consumer and can be found in shops, supermarkets, municipal facilities, and other local places.”

For more information on the campaign, please visit the ERP website.