How small gestures can have a huge impact

ERP Portugal and Novo Verde organize recycling campaigns to improve sustainability and save lives!

Here is an update from Landbell Group’s companies in Portugal.

In 2021, ERP Portugal launched a second campaign (see article on the first campaign here) with the Portuguese Institute of Oncology (IPO). The campaign encouraged people to drop off small electrical items or batteries at ERP Portugal’s network of 6,000 collection points, which includes the IPO’s facilities.

The campaign “All for IPO” received extensive coverage on national TV, radio and social media – and the Portuguese public responded by dropping off batteries and e-waste, with items ranging from toys to toasters.

In return, ERP Portugal donated vital equipment to the LabTrack project, which aims to improve patient safety during blood transfusions.

“This initiative puts the environment hand in hand with health once again. It is very rewarding for ERP Portugal to be able to help such a noble cause.”

Rosa Monforte, General Manager of ERP Portugal

“The support for this campaign reflects the appreciation and trust that the Portuguese have for the work of the IPO and its staff.”

Sandra Gaspar, Executive Member of the Board of Directors of IPO Lisboa

Novo Verde and Pingo Doce – one of the largest supermarket operators in Portugal – have also joined forces for a new campaign. The campaign highlights to consumers the importance of recycling paper, cardboard, plastic, metal and glass, by putting these materials into the correct recycling containers.

“1, 2, 3 Recycle again” is the motto of the campaign which challenges the entire population to make sorting for recycling a habit for everyone, every day.

In addition to recycling, the campaign also educates consumers about how to choose products with greater recycling potential and less environmental impact. This is an important message for Pingo Doce, as the retailer wants to offer greener solutions to its customers.

“Consumer awareness is key to correctly separating and recycling packaging and protecting the planet. In this way, we can also ensure that national targets are met and used packaging enters the recycling circuit, which contributes to a more circular economy.”

Ricardo Neto, Novo Verde President

“It is essential to inform consumers about good practices, namely waste sorting and recycling, and how to make small gestures in our day-to-day lives, which have a huge impact on the environment. The main objective of this campaign developed between Pingo Doce and Novo Verde is to show and teach people that.”

Filipa Pimentel, Pingo Doce Sustainable Development and Local Impact Manager

FACT BOX:
Landbell Group companies, ERP Portugal and Novo Verde provide WEEE, batteries and packaging compliance for producers in Portugal