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The initiative, which helps residents to dispose of these items quickly and safely in the containers near their homes, is organised by the City Council, MB Recycling, the Polish Environmental Recovery Foundation and Landbell Group company, ERP Poland. See September article here.
Residents were curious when the first containers appeared last June. Aleksandra Becmer, recycling specialist at ERP Poland, explains:
“We received many questions about what can go into the containers. That’s why we had the idea of launching an unusual film competition to help and encourage the inhabitants of Lodz to carefully sort their electronic waste. We also wanted to raise awareness of this successful WEEE collection project in Lodz.”
The competition asked people to make a short movie showing how to use the red container – and explaining the benefits of supporting this green approach. There was just one stipulation: the star of each film had to be the red container itself!
Mikolaj Józefowicz, CEO of ERP Poland, adds:
“With this competition, we wanted to encourage people to think about the problem of electronic waste and to use their imaginations to show something important for the environment in a funny and catchy way.”
At a special awards ceremony, which took place on 10th December 2021 at the Museum of Cinematography in Lodz, Karol Wysznacki was announced the overall winner. Karol says:
“It’s a great joy for me that I have done something good for the planet and the environment – and this is the most important thing.”
Sit back and enjoy the winning film here:
For more information, please visit the ERP Poland website.
FACT BOX:
Landbell Group company, ERP Poland provides WEEE, batteries and packaging compliance
for producers in Poland.