ERP Ireland brings invisible e-waste to the light
ERP Ireland’s iconic Trash EEE-lk installation has been brought to family music event Kaleidoscope, presented by Glenveagh, as part of wider efforts to encourage festivalgoers to recycle their electrical items – particularly everyday personal grooming devices.
Created by renowned Irish artist Ned Leddy, the installation stood bold and beautifully styled at the event which took place at Russborough House, Blessington, Co. Wicklow from 3 to 5 July.
Items such as hairdryers, straighteners, battery-powered toothbrushes, electric shavers and trimmers took centre stage in the campaign, underscoring the importance of proper disposal as battery-related fires in bin trucks and waste treatment facilities continue to rise.
These personal grooming devices are also examples of ‘invisible e-waste’ — small, everyday electrical items that often go unnoticed in our homes and are frequently disposed of in household bins, despite the associated fire risks.
New research
Trash EEE-lk’s visit to Kaleidoscope comes on the back of new research into behaviours and attitudes towards e-waste recycling.
Conducted by Coyne Research, the research shows that more women than men are concerned about e-waste being incorrectly disposed of in the general waste bin (43% of women compared to 37% of men).
Other interesting findings include:
- 2 in 5 people have not recycled any invisible WEEE in the past year
- 76% of people owned hairdryers, with 8% not in use and only 7% recycled in the last 12 months
- 54% owned electrical toothbrushes, with 8% not in use and only 6% recycled in the last 12 months
- 54% owned hair straighteners, with 6% not in use and 7% recycled in the last 12 months, and
- 53% owned electric shavers/beard trimmers, with 7% not in use and 6% recycled in the last 12 months
For more information, please visit the ERP Ireland website.
