Update from the Green Alley Award team

Welcome on board, Martin Wright

Every year, only six circular economy startups make it through the tough selection process of the Green Alley Award. At the evening of the Grand Finale, those six finalists meet the Green Alley Award jury. The jury consists of circular economy experts, including Landbell Group CEO Jan Patrick Schulz, the previous winner of the Green Alley Award, Gelatex, and the CEO of Seedmatch, our partner and Germany’s first crowdfunding platform.

This year, the Green Alley Award team is very happy to welcome Martin Wright, Chair of the British news platform Positive News to the jury. Positive News is the magazine for good journalism about the good things that are happening. Much of the media is full of doom and gloom, but Positive News is the first media organisation in the world that is dedicated to quality, independent reporting about what is going right.

A long history in the circular economy

Martin is a highly experienced speaker, writer and adviser on sustainability and positive futures. Formerly Editor in Chief of Green Futures (now The Futures Centre) and Director of Forum for the Future (India), he has worked with The Guardian, Greenpeace and WWF to only mention a few.

His work is driven by a strong belief that there is no such thing as an alternative to the circular economy: ‘We can’t continue sucking up finite resources and spewing out waste and expect to have an environment in which we can thrive. We are running out of resources, and running out of ways to dispose of waste which doesn’t cause problems. You can’t throw stuff ‘away’, because there is no ‘away’.’

Politics and companies can work together

Martin is convinced that politics and businesses can work together to promote a circular economy business model: ‘We can encourage a more circular economy by a mix of regulation and fiscal incentives. Reframing the latter so we tax what we don’t want (pollution), not what we do (jobs), would be a start. Companies should do what they do best – pursue the business opportunities which lie in the circular economy, and lobby governments for regulations which encourage them to do so, by penalizing wasteful business models.’

‘You’ll come over best if you’re natural’

The Green Alley Award team is excited to have Martin with us when the jury chooses the 7th Green Alley Award winner on 22 April 2021. Startups can apply from 8th September to 17th November and Martin even has some good advice for the live pitches: be yourself and enthuse!

Read the whole interview on the Green Alley Award website here.

What else

Startups help pave the road to a circular economy

In March 2020, the European Union adopted its new Circular Economy Action Plan. The plan presents new initiatives to modernize and transform the economy, […]

Read more

Focus on… Moldova

The concept of extended producer responsibility (EPR) was introduced in Moldova in 2016 by Law No. 209 on Waste, which brought the provisions of […]

Read more

Landbell Group at Packaging Waste and Sustainability Forum

The 26th Packaging Waste and Sustainability Forum, one of the largest and most important events on packaging waste in Europe, took place from 23 […]

Read more

Landbell Group to improve packaging recycling in China and Southeast Asia

The Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ), the German international development agency, has awarded a contract to Landbell Group and BlackForest Solutions GmbH to […]

Read more

Landbell Group and DIN CERTCO develop packaging recyclability certificate

Sustainability has become an important decision-making factor in the packaging industry. Driven by increasing consumer demand for sustainable packaging, retailers and manufacturers need to […]

Read more

Italy publishes new decrees for the circular economy

To implement the Directives that are part of the Circular Economy Package, which the European Union adopted in July 2018, Italy has published the […]

Read more

Landbell Group introduces CGlobal Flat

As part of its commitment to make it simple and quick for customers to comply with their extended producer responsibility obligations, Landbell Group has […]

Read more

Landbell Group is a sponsor of the eBay Open 2020

On 6 and 7 October 2020, the first completely digital “eBay Open” will take place: 20 hours of live broadcasting from the eBay headquarters, […]

Read more

Fact check on the new EU plastic fee

At their summit meeting in July, the heads of the European Union’s member states agreed on a new EU budget for the coming years. […]

Read more

Creating a circular economy for electronics

How can businesses create a circular economy for electronics of all kinds? What are the challenges and benefits of doing so? And how are […]

Read more