This year’s Green Alley Award received over 180 applications from European startups, including 49 applications from Italy (26%).

The ideas of the Italian startups mainly focus on waste prevention (39%) with the other projects equally distributed in the digital solutions and recycling categories.

In 2019, Italian startups only accounted for 7% of all applications. The fact that Italy provided the second highest number of participants shows how Consorzio ERP Italia successfully promoted this year’s Green Alley Award.

The Green Alley Award is supported by Consorzio ERP Italia, which is one of the main non-profit collective schemes that manage waste electronics and batteries in Italy.

The circular economy is an important topic for Consorzio ERP Italia. Last year, the company ran a video communication campaign on its LinkedIn and Instagram accounts which covered topics such as circularity and extended producer responsibility for Italian producers of electronics and batteries.

For more information, please visit the Consorzio ERP Italia website.

See article for more analysis of this year’s Green Alley Award applications .

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