Landbell Group company, ERP Ireland, and the children’s charity, Barretstown, are celebrating the fourth year of their joint initiative ‘Batteries for Barretstown’.
The campaign was created to educate people about the importance of battery recycling, increase the number of batteries recycled, and raise much-needed funds for the charity.
Since it started in 2017, Batteries for Barretstown has recycled the equivalent of over 62 million AA batteries – that’s enough to go round the island of Ireland!
To mark the success of the campaign, internationally renowned artist, Helen Steele, has created a bold and dramatic piece of art to live at Barretstown, as well as a second piece in black and white to allow Barretstown campers to leave their mark with their own colourful brush stroke.
Helen also hosted an art class as part of ‘Barretstown Live’ – an online interactive platform which livestreamed into homes nationwide – and is now available on ERP Ireland’s YouTube and Facebook channels.
Since it launched on 15th February, the celebratory campaign has received over 160,000 views and enjoyed extensive coverage in the Irish media, spreading the battery recycling message far and wide.
Martin Tobin, CEO, ERP Ireland said:“Batteries for Barretstown has captured the hearts and minds of local communities across the country since its launch in 2017. The message is simple: by recycling your batteries, you are not only benefiting the environment and saving precious materials for re-use, but you are also helping support the children and families at Barretstown.”
For more information on the campaign, please visit the ERP Ireland website and check out the campaign video here.