Danish school students recycle to party!

In Denmark, only about half of all used batteries are collected and recycled, so European Recycling Platform (ERP) decided to do something about this. Teaming up with the popular YouTubers, Mika and Tobias, as well as teachers and school students from all across the country, ERP Denmark launched a competition for schools to collect the most used batteries.

Under the heading “Become Recycling Friends with Mika and Tobias”, students from 124 schools took part in the competition which began on 1st March 2020. Despite the closure of schools in the middle of the campaign due to Covid-19, the results are impressive: students collected a total of 47 tonnes of used batteries for recycling. The three regional winners – the schools in Jutland, Funen and Zealand that collected the most kilograms of batteries per student – will host a special concert with Mika and Tobias.

“We knew we had to do something special to get the country’s school pupils interested in recycling batteries,” says Torben Frahm, general manager of ERP Denmark. “That’s why we chose to make recycling a party for the students by giving them the opportunity to win a concert with Mika and Tobias – who are very popular with this age group.”

Mika and Tobias composed the song “Genanvenner” (Recycling Friends) for the campaign, which they launched with a video greeting. The music video now has more than 220,000 views on YouTube and the support of the two YouTube stars has proved very effective.

“We were delighted that so many schools chose to support the project, but it has been even better to see how much effort the students and teachers put into collecting batteries. The feedback is students have really learned something and this has helped teachers educate them about recycling and sustainability. It makes us proud – this is what our entire company is about.”

But the big winner is the environment. With the efforts of students and teachers, Denmark will take a major step towards the European goal of collecting 65% of used batteries within 10 years. And, with a whole generation of “Recycling Friends”, the future looks green.

What else

Why are we building a platform for EPR worldwide?

Landbell Group publishes its annual performance report for 2021

Read more

New packaging obligation in Germany

German packaging law introduces new registration obligation – here’s how we can help

Read more

Big changes for producers in UK

The latest on EPR and modulated fees for packaging – plus new WEEE targets

Read more

A step forward for EPR in Spain

New law extends the list of waste subject to EPR - find out how it affects you

Read more

Sharing EPR knowledge far and wide

Landbell Group’s Dr Thomas Fischer delivers lecture for German-MENA University Network

Read more

Saying ‘no’ to e-waste leakage

GPS tracking of e-waste in reverse supply chain can help to ensure high treatment standards

Read more

Focus on… Egypt

New waste and EPR legislation now apply – here’s what you need to know

Read more

And the award goes to…

Landbell Group company, H2 Compliance sponsors Pharmaceutical Supplier of the Year award

Read more

We have a winner!

This year's Green Alley Award goes to the German start-up Voltfang

Read more

Join us at the Green Alley Award

Three weeks until the final in Berlin: discover six big ideas to make food, fashion and cars more sustainable!

Read more

The UK gets serious

Companies now need to pay £200 per tonne for plastic packaging with less than 30% recycled content

Read more

India needs to act

If the current situation does not change, India could become the largest mismanaged plastic waste generator by 2035

Read more

Still got your Blackberry or old Nokia phone too?

New research from ERP Ireland shows surprising facts about e-waste recycling

Read more

Focus on… Chile

Companies have 18 months to prepare for new packaging law

Read more

Sustainable products and the circular economy

Improving sustainability, circularity and efficiency for products on the European market

Read more

New Landbell Group branding

From today, we have a new logo for Landbell Group and six of our companies

Read more

EPR is spreading in North America

How our Knowledge Database can help your company stay on track

Read more

How small gestures can have a huge impact

ERP Portugal and Novo Verde organize recycling campaigns to improve sustainability and save lives!

Read more

Focus on… the United Kingdom

The UK Plastic Packaging Tax is coming next month – find out what companies need to know now

Read more

Big deadlines ahead for online marketplaces in Germany

Don’t get caught out by new obligations for packaging and electronic goods

Read more

Another country introduces EPR for fishing gear

New laws and targets coming for producers - what's changing and where?

Read more

Do you agree with Agree?

The first Green Alley Award finalist is a company that tackles plastic packaging waste for fruit and vegetables

Read more

India makes strides in right direction

New joint venture will help to develop a modern recycling infrastructure

Read more

How a red container can make the difference

Last September, COMPASS reported that the Polish city of Lodz now has distinctive red containers for recycling small electronic goods

Read more