Danish school students recycle to party!

In Denmark, only about half of all used batteries are collected and recycled, so European Recycling Platform (ERP) decided to do something about this. Teaming up with the popular YouTubers, Mika and Tobias, as well as teachers and school students from all across the country, ERP Denmark launched a competition for schools to collect the most used batteries.

Under the heading “Become Recycling Friends with Mika and Tobias”, students from 124 schools took part in the competition which began on 1st March 2020. Despite the closure of schools in the middle of the campaign due to Covid-19, the results are impressive: students collected a total of 47 tonnes of used batteries for recycling. The three regional winners – the schools in Jutland, Funen and Zealand that collected the most kilograms of batteries per student – will host a special concert with Mika and Tobias.

“We knew we had to do something special to get the country’s school pupils interested in recycling batteries,” says Torben Frahm, general manager of ERP Denmark. “That’s why we chose to make recycling a party for the students by giving them the opportunity to win a concert with Mika and Tobias – who are very popular with this age group.”

Mika and Tobias composed the song “Genanvenner” (Recycling Friends) for the campaign, which they launched with a video greeting. The music video now has more than 220,000 views on YouTube and the support of the two YouTube stars has proved very effective.

“We were delighted that so many schools chose to support the project, but it has been even better to see how much effort the students and teachers put into collecting batteries. The feedback is students have really learned something and this has helped teachers educate them about recycling and sustainability. It makes us proud – this is what our entire company is about.”

But the big winner is the environment. With the efforts of students and teachers, Denmark will take a major step towards the European goal of collecting 65% of used batteries within 10 years. And, with a whole generation of “Recycling Friends”, the future looks green.

What else

Implementing EPR for packaging in Egypt

Following the publication of Law No. 202 of 2020 Promulgating the Law on Waste Management, the ground for the implementation of EPR in Egypt […]

Read more

Eco-friendly packaging design with PACK2RECYCLE

Sustainability is a hot topic these days, especially when it comes to packaging, as studies suggest that sustainable product packaging is becoming more and […]

Read more

Big applause for Green Alley Award finalists

Despite the pandemic, the Green Alley Award wants to keep central questions of the circular economy in focus: how can we use our resources […]

Read more

Focus on… Czech Republic

The Chamber of Deputies in the Czech Republic has revised the extended producer responsibility (EPR) waste legislation and approved a new Act No. 542/2020 […]

Read more

Environmental Report by Consorzio ERP Italia

On 9th March 2020, Consorzio ERP Italia published its Environmental Report 2020. Consorzio ERP Italia is one of the main non-profit collective schemes that […]

Read more

Landbell Group at edie SLF 2021

Over 600 sustainability experts and corporate leaders took part in the edie Sustainability Leaders Forum from 2nd to 4th February. The mission of the […]

Read more

Landbell Group and end-of-life recreational boats

The European Commission’s Directorate General for Maritime Affairs and Fisheries (DG MARE) and the European Boating Industry Association (EBI) co-hosted a workshop on 8 […]

Read more

Green Alley Award goes digital

Despite the current circumstances, the Green Alley Award team has decided to go forward with this year’s awards final. The pitch event, which will […]

Read more

Focus on… Ethiopia

The environment is a pressing issue in Ethiopia, a country which is heavily dependent on agriculture, and is therefore doing its best to decrease […]

Read more

ERP Ireland powers positivity at Barretstown

Landbell Group company, ERP Ireland, and the children’s charity, Barretstown, are celebrating the fourth year of their joint initiative ‘Batteries for Barretstown’. The campaign […]

Read more